Cookie policy

Last updated: August 31, 2021

A short wrap-up

The data protection legislation requires that we explain clearly whether we place cookies on your computer / mobile device and what they are used for. We must also clearly state whether we work with other parties that do the same. Our answer in one sentence:

You choose whether marketing cookies are used

OkiOki uses cookies to improve the user experience and to measure whether its marketing efforts are effective.
In short, she uses essential cookies to store certain preferences and marketing cookies (Facebook and Google Analytics) to measure whether her marketing activities also provide additional visitors and / or users of her services. You can refuse the marketing cookies via the button on the cookie bar at the bottom of your screen.

Below you will find a detailed description of our cookie approach and where you can go with questions about it.

All the nitty-gritty details

We, 33REASONS, a public limited liability company having its registered office at 9451 Haaltert, Hofstraat 58, and registered with the Crossroadbank of Enterprises under the number 0718.718.233 (hereinafter, “33REASONS” or “we”), make use of cookies when you visit our website,, to enhance the usability of our website in the most optimal manner.

We only use (personal) data obtained through cookies or comparable technologies, to understand your use of our website in order to improve the performance, functionalities and usability of our website and to tailor it to your needs. Cookies also help us to interact with social media and to offer you (personalized) advertisings.

1. What are cookies?

In general, a cookie is a small text and number file that we store in your web browser, on your mobile device and/or on your computer’s hardware. This allows us to remember your preferences when using our website (e.g. language selection), unless you have adjusted your browser settings as such that cookies will be refused.

2. Types of cookies

Cookies can be divided according to their origin, functionality and storage period.

  • First-party cookies are technical cookies ensuring that a website functions properly. This enhances the quality of our services.
  • Third-party cookies are cookies that are placed by a different domain name than the domain name of the website being visited by the user. If a user visits a website and a third party places a cookie through that website, then this is a third-party cookie. For cookies placed by such third parties, we refer you to the statements that these parties provide on their respective websites.
    Please note: we do not exert any influence on the content of these statements nor on the content of the cookies of these third parties.

First-and third-party cookies can be further divided into:

  • Essential or strictly necessary cookies are (as their name indicates) necessary to use a website, to offer certain functions requested by you and to ensure a safe identity verification;
  • Functional cookies are cookies that ensure that our website functions properly and help to remember your choices and preferences on our website (e.g. cookies for log-in or registration, language preferences, products in your shopping cart, etc.). Functional cookies are logically first-party cookies.
  • Non-functional cookies are cookies that can be placed for statistical, social, targeting and commercial purposes. They have nothing to do with the purely technical support of the website. Non-functional cookies can be first-party or third-party cookies.
  • ~Cookies with statistic purposes allow to check which pages of the website you visit, where your computer is located, etc. (Google Analytics, Google Tag Manager, Hotjar).
  • ~Cookies with social purposes make it possible for the user to share the content of the visited website directly with others via social media (Facebook, Twitter, Linkedin, YouTube).
  • ~Cookies with targeting purposes allow you to build up a profile based on your surfing behavior, as a result of which the displayed advertisements are tailored to your interests (Facebook).
  • ~Cookies with commercial purposes keep track of how many and which advertisements were shown to a user (Google Adwords en Bing ads).

Cookies can also be divided according to their lifespan:

  • Permanent cookies: These cookies remain on the user's device for the duration  determined in the cookie. They are activated every time the user visits the website that has placed this cookie (e.g. cookies placed by social     media such as Twitter, Facebook, Google Analytics, etc.). Most non-functional cookies are permanent cookies.
  • Session cookies: These cookies allow us to simplify the actions of a user and to link them together during a browser session. A browser session starts when a user opens the browser window and ends when they close the browser window. Session cookies are placed temporarily. As soon as you close the browser, all session cookies will be deleted. Most functional cookies are session cookies.

3. Cookies used on

Essential or strictly necessary cookies

These cookies are required for the functioning of our website. We list them below to inform you that they will be set upon entering the website.

Iubenda cookie compliance (_iub_cs-*)

  • ~Duration/expiry period: Session
  • ~Contents: Configuration for the Iubenda cookie consent solution.
  • ~Goal: Receive consent to use all or some of the cookies or comparable technologies.

Language choice(languagechoice) & Persona (persona)

  • ~Duration/expiry period: 1 year
  • ~Contents: Keeping track of your language choice and usertype (entrepreneur or accountant) on
  • ~Goal: To ensure that you immediately see the website in the language version eand homepage of your preference on your next visit.

Functional cookies

These cookies are required for using our website. You cannot decline these if you want to access

Zendesk (ZD-build, ZD-store,ZD-suid)

  • ~Duration/expiry period: permanent
  • ~Contents: Integration with Zendesk customer portal forcustomer support. Offering help content (FAQ) and the possibility to asksupport questions via the website (via form)
  • ~Goal: Customer support

Non-functional cookies or comparable technologies

These cookies can be declined when accessing

Facebook pixel (_fbp)

  • ~Duration/expiry period: 3 months
  • ~Contents: Facebook identification cookie that contains an ID that allows us to target visitors of our website on facebook.
  • ~Goal: Marketing integration with facebook advertising used by OkiOki.

Google Tag Manager

  • ~Duration/expiry period: Permanent
  • ~Contents: A Google solution that allows adding of snippets of code or tags to the website that is used for analytics, tracking or measurement.
  • ~Goal: Management of tags or scripts in a centralized manner.

Google Universal analytics (_ga, _gat_UA-*, _gid)

  • ~Duration/expiry period: Permanent
  • ~Contents: A Google solution that tracks user behaviour on the website and that maps the user journey throughout the site.
  • ~Goal: Analysing site visits to measure the usage and optimize the usability.

LinkedIn Insights Tag (bscookie, li_gc, bcookie,lang, UsermatchHistory,AnalyticsSyncHistory, lidc)

  • ~Duration/expiry period: : bscookie: 2 years , li_gc:2 years, bcookie: 2 years, long: session, UsermatchHistory: 1 month,AnalyticsSyncHistory: 1 month, lidc: 1 day
  • ~Contents: A LinkedIn solution (javascript tracker) that enables in-depth campaign reporting, track conversions, retarget website visitors and unlock insights about visitors interacting with our LinkedIn adverts
  • ~Goal: Campaign reporting and unlocking insights about our website visitors.

ActiveCampaign MarketingAutomation (prism_*)

  • ~Duration/expiry period: 1 month
  • ~Contents: Active Campaign is a marketing automationsolution that helps us track prospects through the sales funnel and customersthroughout the on-boarding process. With these cookies we store informationabout interaction that a user had with OkiOki.
  • ~Goal: Sales & on-boarding funnel reporting todrive marketing automation

Hotjar(_hjid,_hjAbsoluteSessionInProgress, _hjFirstSeen, _hjIncludedInPageviewSample)

  • ~Duration/expiry period: session, except _hjid : duration 1 year.
  • ~Contents: Hotjar is an application that allows us to trackuser behavior on the website and thereby optimize the structure of our website.
  • ~Goal: To improve the efficiency of our website interms of conversion.

4. Information about our use of cookies

Our website uses functional cookies and similar technologies to, inter alia, distinguish your usage preferences from those other users of our website, display the website in your preferred language, remember the person who logged in, etc. This helps us to offer you a better user experience when you visit our website, and allows us to optimize our website.

Cookies and similar technologies do not, however, allow us to systematically collect data that could identify the users of our website. They help us to improve the functioning of our website, to better respond to the interests of our users, and to measure how effective the content of our website is.

However, the following data, which qualify as personal data, may be collected stored and used by cookies:

  • Information about your computer (e.g. your IP address, the date and time of your visit to our website, the internet address of the website from which you opened the hyperlink to our website);
  • Other information that you prefer to send us (e.g. when you ask us to provide you information);
  • Personal details that you provide to us when you register on of login into our website, or when you place an order (e.g. your name, first name, address and email address).

Our website also uses various types of non-functional cookies (both first- and third party cookies) for statistical, social, commercial and targeting purposes. For these cookies we first ask your permission, which you can of course refuse. Please note that such a refusal may affect your user experience on our website.

Please read our privacy policy to find out more about how we process and protect your personal data.

5. Acceptance of cookies

When you first visit our website, you are asked to accept our use of various types of cookies. If you choose to decline, then you can still use our website, but we cannot guarantee that all of the website’s functionality will work or that you have access to all parts of our website. Please read this cookie policy carefully for more information. If you want to withdraw your consent at a given moment, you can delete your cookies by managing your browser settings as explained under point 6.

6. Managing cookies

We point out that web browsers allow you to change your cookie settings. These settings can be found in the 'Options' or 'Preferences' menu of your web browser. You can also adjust your settings so that your browser refuses all cookies or only the cookies from third parties. Be aware that if you choose not to receive cookies, we can no longer guarantee that your experience on our website will be as fulfilling as it would otherwise be. It may be that some functions of the website are lost or even that you can not visit the website at all. In addition, refusing cookies does not mean that you will no longer see advertisements at all. The advertisements are then no longer tailored to your interests and can therefore be repeated more often. How you can adjust your settings differs per browser. To better understand these settings, the following links can be useful. If necessary, consult the 'Help' function in your web browser for more details.

You can find useful information about cookies via  

7. Do you have any further questions?

Please feel free to contact us via the following e-mail address:  

8. Amendments

We will have to adjust this cookie policy from time to time, for example when we change our website or change the rules around cookies. We advise you to consult this web page for the latest version. Of course we will ask your permission for the use of certain cookies.